Marketing 101: Nothing happens until something is sold.
A lot of marketing in hopes of selling occurred during the 2010 election cycle in Oklahoma. That marketing involved plenty of speeches using positive, desirable, familiar words and catch-phrases, and ideas folks could rally around and embrace. People bought those words and ideas.
Upon hearing a familiar word or phrase, most folks assume that a specific word or phrase means what it means in the general sense; that it means what they understand it to mean. For instance, most folks assume that “securing the border” means protecting and defending our country’s borders against invasion; it implies the federal government is limiting access, putting up a fence, etc.
In reality, “securing the border” means the addition and utilization of ISR technology – intelligence gathering, installation and usage of surveillance technology, and reconnaissance – so the government can watch who’s entering illegally, for the financial benefit of defense contractors. (While the border patrol agents get bean-bag rounds to use against real bullets.)
Securing the border doesn’t actually mean putting up a fence or stopping the invasion of our country at the border. “Securing our border” is political doublespeak.
Politicians, much like products at the store, are packaged, marketed and sold during an election. This marketing includes the use of specific talking points during speeches, easy sound bites, and repeated TV commercials professionally produced by expensive advertising companies.
This marketing includes the use of appealing, hopeful, familiar words and phrases during a campaign.
The public assumes the meaning of the words and phrases (the political doublespeak), believes the marketing, and buys the product by casting a vote for that politician.
Noted below are a few words and phrases heard during the recent political campaigns in Oklahoma; their assumed meaning; and the political reality.
Political reality demands “Buyer Beware”.
||Forward; progressive; implies ‘better’
||Refers to technology developed by/for the Dept. of Defense morphed into commercial use
||Means of earning a living; a profession, chosen by the individual
||Entry level job in a government-approved service industry; planned via soviet-styled S-T-W education system
||Economy employing knowledgeable, well-educated people and practices
||Economy based on the acquisition and analysis of information, utilizing technology; data driven
||Excellent, high wage, long-term jobs
||Industry-specific, temporary, low-wage, entry-level jobs in Enterprise/HUB Zones; dependent on tax incentives
||A locally-owned small business started by an individual with the his own money
||SBA approved business– i.e. “minority” or “veteran-owned,” located in an Enterprise/HUB Zone – given preferential treatment, undermining free enterprise
|Reduce the cost-driversof doing business
||Applies to all businesses; minimizes restrictive permitting, fees, zoning, regulations, etc.
||Applies to select businesses only; includes tax credits/incentives, TIF districts, and elimination of competition
|Smaller, smarter government
||Defunding/cessations of un-enumerated activities and agencies
||Public-Private Partnerships; increased use of technology; outsourcing some functions
|Create more jobs
||Government gets out of the way-free enterprise system allowed to work
||Directing funds (earmarks) to specific businesses; “Quality jobs” legislation that favors them; tax incentives
|Government needs to be run more like a business
||Government operating in an orderly manner, not wasting taxpayers’ money, while still operating within its’ proper authority and respecting the God-given rights of the individual; operates as a sovereign entity with a constitution, with separate but equal Executive, Legislative, and Judicial branches.Gov’t. does not function as a business.
||Government operates from a business plan, focusing on revenue generation, cost savings, and efficiencies. Functions of government are viewed as services; services to the public are considered a business process & commoditized. May lead to outsourcing government services referred to as “business processes” to “eliminate waste, create efficiencies, and reduce fragmentation.”Citizens viewed as an asset or liability; are charged for using services.